New for Fall 2026
The REAL Sellers Cohort.
Eight weeks. Twenty-four sellers. One framework that outlasts the AI hype cycle — installed as a team habit, not a highlight reel.
Sep 15 – Nov 7, 2026
Wednesdays · 90 min · Live on Zoom
24 seats · capped
Application only
Investment
$3,400 / seat · team pricing available
Who this cohort is for
High performers who feel the ground shifting.
You’re already good. You’re also watching the tools change faster than the playbooks. The cohort is for sellers who want a coach — and a room of peers — while they retrain around what actually compounds.
- AE, Senior AE, or Enterprise seller with 3+ years quota carrying
- Sales leader building the next generation of your team
- Founder still on the front lines of your own pipeline
- Consultant or advisor whose ‘product’ is the relationship
The 8-Week Curriculum
Live sessions, working assignments, cohort accountability.
- Week 1The Convincer TrapThe Convincer TrapDiagnosing where AI is going to eat your current process — and what to do about it.
- Week 2Relationships as an Asset ClassRelationships as an Asset ClassTurning your CRM into a relationship graph, not a task list.
- Week 3Empathy Beyond the Discovery DocEmpathy Beyond the Discovery DocUnderstanding the problem better than the buyer. Live role play.
- Week 4Authenticity Under PressureAuthenticity Under PressureThe language of you — and how to keep it when the quarter tightens.
- Week 5Listening as a Trained SkillListening as a Trained SkillPracticing three levels of listening on live call recordings.
- Week 6The R.E.A.L. Framework in MotionThe R.E.A.L. Framework in MotionApplying all four moves inside your live deals. Mid-cohort coaching.
- Week 7Follow-Up as a DisciplineFollow-Up as a DisciplineThe 3-Deep Connection installed as a weekly habit.
- Week 8The Next 90 DaysThe Next 90 DaysPersonal operating plan, peer commitments, alumni network onboarding.
What’s Included
Everything you need to make the eight weeks stick.
- 8 live 90-minute sessions with Mike (recorded)
- Cohort Slack workspace with peer accountability groups of 4
- Two 30-minute 1:1 coaching calls with Mike (mid and final week)
- Signed hardcover copy of REAL Sells shipped week 1
- Weekly working assignment tied to your live pipeline
- Alumni network access after graduation — quarterly meetups
Prior cohort
+38%
Average lift in win-rate at 90 days post-cohort
Prior cohort
94%
Would recommend to a peer
Prior cohort
22 / 24
Renewed access to alumni network
FAQ
What people ask before applying.
Both. About a third of each cohort comes as a team of 3–6 from the same company. We offer team pricing after 3 seats.
Fall 2026 · Application
Add your name to the waitlist.
Applications open two weeks before enrollment. Waitlist members get first look and priority seats.