Human Connection in the Age of AI.
REAL Sells is the case — and the field-tested method — for the salespeople who’ve always sold like humans and are being asked, for the first time, to justify it.
Hardcover, paperback, audiobook, e-book.
Read it, hear it, or hand it to your team. However REAL Sells fits your week — it's ready.
Written for the seller who suspects the shortcut is the trap.
If you can check three or more, you’re the reader.
- You’ve been selling for 5+ years and it’s starting to feel different.
- You lead a sales team that’s being told to automate its way to the number.
- You’ve read the AI hype and know something is missing from the pitch.
- You’re the top performer whose secret is you actually care.
- You’re a leader who wants an operating philosophy, not another tool.
- You’re assembling a reading list for your team’s next offsite.
Three frameworks that reorganize how your team sells.
REAL Sells is short on theory and long on things you can put to work Monday morning. Three ideas do most of the heavy lifting.
The 3-Deep Connection
Why the third follow-up — the one everyone else skips — is where trust is actually built, and how to make it a repeatable habit instead of an accident.
Convincer vs. Connector
Two operating modes for a salesperson. One optimizes for the close. One optimizes for the customer. The book makes the case that only one of them survives the next decade.
The REAL Method
Relatable. Empathetic. Authentic. Loyal. The four traits that turn a decent seller into someone customers ask for by name — and how to train each one on purpose.
What’s inside, chapter by chapter.
Endorsed by the leaders REAL Sells was written for.
"Finally, a sales book that doesn’t apologize for treating customers like people. REAL Sells is the manual I wish someone had handed me twenty years ago."
"Mike put a language on the way our best reps have always sold. Now we can teach it."
"The chapter on the 3-Deep Connection alone is worth the book. We’re rebuilding our follow-up cadence around it."
"Every CRO who thinks AI is the answer should read Chapter 2 twice."
A discussion guide, on the house.
Ten chapter-by-chapter questions designed to run a 60-minute team conversation. Bring it to your next offsite.
Reading REAL Sells with your team?
Ask us about bulk order pricing, discussion guides, and a live Q&A session with Mike for your group.